Is doTERRA a scam? doTERRA is operated under MLM business model, and doTERRA essential oils have much higher price than other brands. Indeed, multi-level marketing may lead to multilayer exploitation, which could be the root of the high price rather the true value of the product. In order to help the readers justify whether it is a “doTERRA scam” or a genuine “Gift of the Earth,” this doTERRA Reviews will analyze the doTERRA essential oils from the perspective of both consumer and business.
CPTG, Certified Pure Therapeutic Grade, is a registered trademark of doTERRA Holdings, LLC. doTERRA, formed in 2008, guarantees their essential oils to be 100% pure, natural and free of synthetic compounds or contaminates.
COMMENT: Unlike the food industry that organic certification is through the USDA (United States Department of Agriculture), Government or industry regulatory agencies neither administer the CPTG protocol, nor issue the approval for the grade of doTERRA essential oils. As a matter of fact, a formalized grading system does not exist in this industry. CPTG trademark represents doTERRA’s own internal standards for sourcing and testing 100% pure aromatic botanical extracts using independent laboratory analysis. The CPTG trademark does mislead some consumers by the trick word ‘certified’ and wrongly assume doTERRA has a certification from the governmental institution.
About the Quality of doTERRA Essential Oils
According to the company, a third party examines every batch of the doTERRA essential oils through the GC-MS (Gas Chromatography-Mass Spectrometry) process. This process ensures the oils are 100% pure and free of any contaminant, thus the safest and most beneficial essential oils available today.
Wikipedia defines the “GC-MS” as a method that combines the features of gas-liquid chromatography and mass spectrometry to identify different substances within a test sample.
COMMENT: “GC-MS” is one of the methods that can be used to ensure the pureness of essential oils. Qualify control is an internal process for almost all types of industries before they deliver the product to the market. This process ensures the reputation of a product or company and prevents the potential lawsuit incurred from defects or inaccurate tags. Outsourcing this task to an independent company that has the specialties in the relevant process is very common.
About the Price of doTERRA Essential Oils
In general, doTERRA essential oils are with prices higher than others. For example, the doTERRA Lavender Essential Oil averages $1.4/ml, while prices from other brands are between $0.5 and $0.9/ml. doTERRA may not be the only brand with a high price, ‘Young Living’ and ‘Rocky Mountain’ are two examples.
COMMENT: The price reflects the cost. The cost reflects the production process. In most scenarios, the higher the price is, the better the quality is. One dozen grade AA eggs are usually under $3.20, but a dozen organic eggs may cost $6.09. It is true that MLM could potentially impact the price, but in a certain point of view, this structure has the similarity in the well-known model ‘manufacture-vendor-retailer-consumer’.
About My View of doTERRA Essential Oils
CPTG is a trademark owned by doTERRA. It is not a certification from any regulatory organization. Although it is a private grade endorsement from doTERRA, I do not feel doTERRA will risk its reputation and future with a false public guarantee, especially that could induce legal action against the business.
At last, I want to emphasize that I am not a fan of aromatherapy. However, when applicable, essential oil is one of the ways that I turn to before taking synthetic or modern medicine. I do use products from doTERRA mainly because my friend’s recommendation. It was started two years ago when I tried to prevent myself from getting infected while taking care of the family members with chicken pox, because I was never exposed to that. I currently use doTERRA to control my back pain, and it works well.
Like all herbal remedies, there is no rigorous scientific proof in the preventive care or medicinal usage, and one formula may work for a person but fail on another. Each person is different, so the real benefit should not be justified until the product is tried. If the quality is what one pursues, then doTERRA deserves a try.
Visit Official doTERRA Website
doTERRA uses MLM as the marketing strategy. Many people believe MLM is an excellent home-based business opportunity. I have not done thorough research nor am actively engaged in any MLM. My way of MLM is purely social based, and I will recommend a product to my friend if I feel the product can benefit her or him. A good product will spread out naturally.
Unlike the household products, essential oils are not a requirement for the majority of people. The demand is the base of every business. doTERRA has other products such as “lifelong vitality supplements” and “SanoBella Shampoo,” which may be excellent candidates. In general, the price will be the main roadblock in promoting products from doTERRA. Only persons with above average income can afford them in a persistent manner. Nevertheless, doTERRA products are elegant gifts in many occasions.
doTERRA’s MLM is not a scam, but it is not a ‘get rich quick’ opportunity. Unless the focus is on retail sales, a commitment to an order of minimum 100 PV (around $100) each month is required.